build a systems-based spa BUSINESS
If you’re a spa owner who’s juggling everything—clients, team, marketing, and motherhood—and you're craving support, structure, and real CEO-level growth…
Then keep reading. This could be the most important decision you make this year.
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What if Your Spa Could Thrive… Without You Doing Everything?
We get it—right now, your spa depends on you for everything. If you stop working, the money stops flowing. You’re the one handling bookings, managing staff, running promotions, and trying to squeeze in time for your family somewhere between facials and invoices.
But what if it didn’t have to be that way?
What if your business could run on systems, not stress?
What if you could pay yourself a solid salary, delegate with confidence, and actually enjoy time with your family—without guilt?
That’s what we help you create inside Growth Factor® Fundamentals.
Why the Old Way Isn’t Working Anymore
The aesthetics industry has changed. Being great at your craft isn’t enough anymore.
You need strategy, support, and systems.
You need a business that generates predictable revenue.
You need a community that understands the rollercoaster of entrepreneurship.
And most of all? You need to stop going it alone.
Growth Factor® Fundamentals was built for spa professionals just like you—women who are ready to shift from overworked provider to empowered Spa CEO.
What If You Don’t Adapt?
Let’s be real—being busy doesn’t mean being productive.
You can fill your days with client appointments, admin tasks, DMs, and team drama… and still feel like you’re spinning your wheels.
Without systems and delegation in place, your spa will always rely on you for everything. And while you may stay “booked and busy,” the truth is—you're stuck.
Here’s the bigger challenge: spas are no longer niche.
They’re mainstream. They’re expected. And they’re growing in number by the day.
So how do you stand out?
You don’t do it by chasing the next trendy facial or discounting your way to the bottom.
You do it by creating relationships—with your clients and your business. You lead. You build a brand. You deliver consistent, exceptional experiences.
And that’s nearly impossible to do when you’re buried under a million to-dos.
So What Exactly Is Growth Factor® Fundamentals?
Growth Factor® Fundamentals is a hybrid mentorship and implementation membership designed for spa owners who are ready to build a systems-based business that runs with or without them.
Inside Growth Factor® Fundamentals, you'll get the tools, coaching, and community you need to scale sustainably—without sacrificing your personal life or your values.
YOUR PATH TO SUCCESS WITH OUR PROVEN FRAMEWORK
This program will take you through the process of building a thriving, systemized business built around the life you want to live.
Meet Daniela Woerner
CEO + Founder of Addo Aesthetics
Founder of Addo Aesthetics and the Spa Marketing Made Easy podcast, Daniela has helped thousands of spa owners go from burnt-out and overwhelmed to booked out and thriving.
As the creator of the Growth Factor® Fundamentals, Daniela saw a massive gap where many aesthetic professionals with incredible potential were missing opportunities because they had no roadmap, no network, and no systems to support them.
Growth Factor® Fundamentals is that roadmap. It’s the sisterhood, the strategy, and the structure Daniela wishes she had when she was building Addo Aesthetics.
We’re in the middle of what I call the “Systems Shift.”
The spa owners who adapt—who learn how to delegate, automate, and use tools like AI to streamline their marketing, clarify their messaging, and even make sense of their numbers—will thrive in this next era.
Those who don’t?
They’ll keep hoping clients rebook. Keep wondering why they can’t scale. Keep struggling to get ahead.
But hope isn’t a strategy.
Growth Factor® Fundamentals gives you the tools, the coaching, and the community to stop surviving and start scaling—with systems that support the business and the life you want to live.
From Aesthetic Provider to Spa CEO
Over the years, I’ve worked with thousands of spa professionals—and I’ve noticed a clear distinction between two types of business owners…
The Aesthetic Provider
She’s talented, hardworking, and always fully booked.
But she’s doing it all. Every client, every call, every task runs through her.
She’s exhausted, second-guessing her decisions, and stuck in reactive mode—just trying to keep her head above water.
Her business works—but only if she’s working.
The Spa CEO
She runs her business with vision and intention. She’s built systems that support her team, not strain her. She delegates with confidence, tracks her numbers, and leads with clarity.
She’s still passionate about the work—but now she’s running a business, not trapped inside it.
Her spa works—even when she’s not in the treatment room.
Growth Factor® Fundamentals is where that transformation happens. It’s the bridge between feeling like the bottleneck…and finally becoming the CEO.
So I tested The Growth Factor® Framework and it worked!
After years of coaching over 600+ six- and seven-figure spa owners inside our Growth Factor® program, we saw extraordinary results:
Spa owners were scaling with strategy. They were stepping into true leadership roles. They were building businesses that gave them the freedom, flexibility, and financial growth they’d always dreamed of.
But as those members became more successful, the conversations naturally elevated. Strategy got more advanced. Implementation moved faster.
And the results speak for themselves...
Natalie Colwell
CEO of The Skin Suite Spa
Natalie thought she was doing well but constantly felt like something was missing. She was stuck in “student mode,” consuming information without knowing how to implement it.
Through the program, she uncovered hidden blind spots, shifted into confident action, and gained a clear, strategic vision for sustainable growth.
Now, with the support of Addo Aesthetics, she’s making empowered decisions and building a stronger, more focused business.
Fola Oyefeso
CEO of Gizel Atlanta
Fola was burnt out, overwhelmed, and tied to the treatment room, unsure how to grow without sacrificing herself.
After working with Addo Aesthetics, she cut her hours to just 12 a week, built a strong team, and regained both balance and joy in her life.
With supportive systems and clear leadership, Fola now runs a thriving business that aligns with her vision—and calls Daniela her “fairy godmother” for helping her make it all possible.
Melanie Atkinson
CEO of Atkinson Aesthetics
Melanie was overwhelmed, overworked, and running her spa without clear systems or boundaries.
Since working with Addo Aesthetics, she’s implemented structure through calendar blocking, improved profitability by streamlining her workflow, and gained the confidence to lead with vision and clarity.
With expert guidance and a renewed sense of control, Melanie now runs a more efficient, balanced, and fulfilling business.
They needed a space to learn those foundational pieces - with the support, community, and clarity that Growth Factor® had become known for.
And that’s exactly why I chose to create Growth Factor® Fundamentals.
To give spa owners the systems, coaching, and sisterhood they need to grow their business - and still have a life outside of it.
And let me tell you - it works.
Every day inside Growth Factor® Fundamentals, spa professionals are:
Delegating with confidence
Creating recurring revenueHow to understand their numbers and what they mean
Building businesses that support their families, not sabotage them
It’s not a fantasy. It’s a formula - and Growth Factor® gives you the blueprint.
So What Exactly Is Growth Factor® Fundamentals?
Growth Factor® Fundamentals is a hybrid mentorship and implementation membership designed for spa owners earning $400K or less who are ready to build a systems-based business that runs with or without them.
Inside Growth Factor® Fundamentals, you'll get the tools, coaching, and community you need to scale sustainably—without sacrificing your personal life or your values.
Is Growth Factor® Fundamentals Right for You?
This is for you if:
You’re a spa owner who’s tired of doing everything alone and ready to build a systems-based business
that supports your life - not consumes it.
You’re craving step-by-step guidance, accountability, and a community that understands what it means to juggle business growth and family life.
You’ve got big dreams (hello, $100K salary and Fridays off!), but need help turning that vision into a sustainable, profitable reality.
You’re coachable, open to feedback, and willing to take imperfect action—even when it feels uncomfortable.
This is not for you if:
You’re looking for a “magic bullet” to fix your business without putting in the work or showing up for the process.
You’re unwilling to delegate, shift your mindset, or explore new tools like automation and AI to support your growth.
You prefer to go it alone rather than being part of a collaborative, growth-focused community.
Here's what included:
Core Training Library
Follow the Growth Factor® Framework—Sales, Social, Systems, Structure, and Scale—on your own time.
Growth Factor® Magazine
A fresh digital publication each month, packed with strategies, scripts, and spotlight interviews.
Monthly CEO Coaching Call
Get your questions answered and your strategy dialed in with Daniela live.
Weekly Mastermind Calls
Small-group sessions to share wins, troubleshoot challenges, and stay accountable.
Preferred Partner Network
Access exclusive discounts and deals from vetted service providers and tools we trust.
Private Member Community
Connect with fellow spa professionals who actually get it—no more feeling isolated.
This is not for you if:
You’re looking for a “magic bullet” to fix your business without putting in the work or showing up for the process.
You’re unwilling to delegate, shift your mindset, or explore new tools like automation and AI to support your growth.
You prefer to go it alone rather than being part of a collaborative, growth-focused community.
WHAT'S IN THE CORE CONTENT?
Foundations
Sales
Social
Systems
Structure
Scale
DONE-FOR-YOU RESOURCES, TRACKERS, AND TEMPLATES!
Within each Growth Factor® Phase, you will also receive corresponding resources and done-for-you assets (templates, trackers, etc.) that help do a ton of the heavy lifting for you as you move forward with implementing what you learn in each Phase training.
We are regularly adding new resources for each Phase to help you build a systems-based business. A quick snapshot of the types of resources for each section can be viewed below.
Sales
Cost of Treatment & Profitability Tracker
KPI Tracker
Monday Board: Hosting a Mini Event
Spa Capacity Calculator
Social
100 Canva Graphic Templates
Dream 100 Tracker
Monday Board: Podcast Board
Podcast Content Calendar Template
Systems
SOP Vault Board
Client Review Testimonial Process
Chat GPT Spa Prompts
Annual Planning Calendar
Structure
Independent Contractor Agreement
Employee Breakeven Calculator
Employee Handbook
Performance Improvement Plan
Scale
Business Networking Groups for Spa & Aesthetic Professionals
Private Label Positioning
Private Label Packaging
Private Label Marketing & Logistics
Enrollment is NOW Open—But Not for Long
If you’re ready to step out of the treatment room and into your Spa CEO role—without sacrificing your family time, your values, or your sanity—then now is the time to join us.
Choose Your Plan:
🗓 Monthly Plan
$97/month (6-month commitment)
📅 Annual Plan
$997/year (Save $167)
Is Growth Factor® Fundamentals Right for You?
This is for you if:
You’re a spa owner who’s done doing it all alone and ready to build a business with real systems—so you can have time and income without burning out.
You’re looking for step-by-step guidance, accountability, and a like-minded community that understands the juggle between growing a business and being present at home.
You’re open-minded, coachable, and ready to take imperfect action—even if it pushes you outside your comfort zone—because you know staying stuck isn’t an option.
This is not for you if:
You’re hoping for fast results without committing to the systems and strategy that actually create time freedom, sustainable income, and long-term success.
You’re resistant to delegating, shifting your mindset, and embracing smart tools like automation and AI—even if they could lighten your load and support long-term growth.
You prefer to operate solo and aren’t quite ready to plug into a collaborative, like-minded community of spa owners who are growing, evolving, and supporting one another.
Our Framework will work for your spa business model
Because our framework focuses on building a systems based business, it works regardless of the spa type you have. Medical spa or day spa. Solo or team - all healthy businesses need systems.
Marchelle Charles
CEO of Beautiology Beauty Studio & Spa
Ellery Lystad
CEO of Ellery Milan Beauty
Misty Gillette
CEO of My Favorite Place
Kerri Sousa
CEO of Spa Larimar
Nene Taylor
CEO of My Favorite Place
Your APA Success Path
Inside Growth Factor® Fundamentals, you’ll walk through our proven Growth Factor® Framework:
1. Foundations
Define your vision, goals, and ideal client—shift from service provider to Spa CEO.
2. Sales
Craft and sell signature offers (including memberships) that generate reliable income.
3. Social
Grow your audience with intentional marketing that brings in dream clients consistently.
4. Systems
Streamline every aspect of your spa—automations, SOPs, finances, and more.
5. Structure
Hire, lead, and manage a team with clarity and confidence.
6. Scale
Step fully into your CEO role and plan for long-term growth on your terms.
💸 You’re Fully Covered—100% Risk-Free Guarantee
We know committing to your business growth is a big decision. That’s why we offer a simple promise:
Try Growth Factor® Fundamentals for 14 days—completely risk-free.
If you dive in, do the work, and feel like it’s not the right fit for you, just let us know within the first two weeks and we’ll refund your investment. No hard feelings, no hoops to jump through.
We’re here to support you, not to sell you something that won’t serve you.
This is about building trust—and helping you build a business you love.
Take the Next Right Step—Join Growth Factor® Fundamentals Now
No more burnout, guesswork, or doing it all alone. Growth Factor® Fundamentals gives you the proven framework and support to lead with confidence—and finally build the freedom-filled, profitable spa you deserve.
Choose Your Plan:
🗓 Monthly Plan
$97/month (6-month commitment)
📅 Annual Plan
$997/year (Save $167)
You Do Have Options—But Only One Makes Sense
Sure, you could try to piece this all together on your own.
You could apply to business school (and take on six-figure debt and lose YEARS of time).
You could hire a high-end consultant (if you have $10K+ to spare).
Or you could keep going the DIY route—learning through trial and error, losing precious time and money in the process.
Why Gamble on Your Growth? Growth Factor® Fundamentals Is Built to Work
And I know—maybe you’ve been promised results before and ended up disappointed.
I get it.
But that’s not who I am. And that’s not how we do things here.
I’ve been in this industry since 2006. I’ve coached thousands of spa owners just like you. And I’ve built a reputation for delivering real results—without hype, hustle, or high-pressure tactics.
I stand behind this program with everything I’ve got—because I’ve seen what’s possible when spa owners finally get the structure, support, and sisterhood they need.
And I’d be honored to support you next.
so let's recap what you get:
Core Training Library
Follow the Growth Factor® Framework—Sales, Social, Systems, Structure, and Scale—on your own time.
Growth Factor® Magazine
A fresh digital publication each month, packed with marketing strategies, monthly checklists, and spotlight interviews.
Monthly CEO Coaching Call
Show up live and get your questions answered and your strategy dialed in with Daniela during these coaching sessions.
Weekly Mastermind Calls
Small-group sessions to share wins, troubleshoot challenges, and stay accountable.
Preferred Partner Network
Access exclusive discounts and deals from vetted service providers and tools we trust.
Private Member Community
Connect with fellow spa professionals who actually get it—no more feeling isolated.
FREQUENTLY ASKED QUESTIONS (FAQs)
How long does it take to see results?
Your results will depend on your consistency and willingness to take action. Our goal is for spa owners who begin immediately implementing changes see results within the first 30 days. This is not a quick fix—it’s a long-term growth strategy designed to help you build sustainable systems and profits.
I’m brand new in business. Will this work for me?
Yes! Growth Factor® Fundamentals was built for spa owners who need support with strategies and systems. Whether you’re just starting out or 10 years into your spa business, if you're needing help and support structuring your business in a profitable and systemized way, this program will work for you. Our goal is to save you time by building your business foundation the right way—right from the start.
I’m already overwhelmed—how much time will this take?
We built this program with busy spa owners in mind. You can make progress by committing to 2-3 hours per week to attend calls, watch trainings, and implement what you've learned into your business. And because you get lifetime access to the training library, you can go at your own pace.
I already have a team. Is this still relevant for me?
Absolutely. Whether you’re solo or managing a team, our framework helps you lead like a CEO—with resources for hiring, onboarding, and delegating to help you systemize that aspect of your business.
Is there a contract or long-term commitment?
We begin with a 6-month commitment on the monthly plan, and then go month-to-month after the 6 months have passed. After that, you can cancel anytime with 30 days notice. The annual plan is a year commitment and saves you $167. Both payment options have a 14-day risk-free guarantee.
How long will I have access to the content in Growth Factor® Fundamentals?
You have access to all of the content while you're an active member. You will be able to keep access to any of the resources that you copy onto your personal computer if you choose to cancel your membership.
What is mine to keep if I decide to cancel?
Any of the trackers, templates, or resources that you make a copy of are yours to keep if you choose to cancel your membership. The video trainings stay in the membership portal and are not able to be downloaded.
What if I join and it’s not the right fit?
You’re fully covered by our 14-day risk-free guarantee. Try the program, dive in, and if it’s not for you, simply reach out within two weeks for a full refund—no hassle.
Is there 1:1 support?
1:1 calls are available with our Addo Aesthetics coaches for an additional fee but we offer discounts as a Fundamentals member.
Will I get direct access to Daniela?
Yes! Daniela leads the monthly CEO Coaching calls and stays actively involved in the private community. You’ll also get support from our coaching team during weekly Mastermind calls.
What calls will be held live?
We have 4 Mastermind calls per month (one per week). You’re welcome to join one Mastermind call per month—or pop in every week if you want to stay in the flow. The choice is yours! Plus, we also have monthly CEO Coaching call with Daniela.
All of the Growth Factor® Fundamentals calls will be held LIVE. A replay of the CEO Coaching calls will be added to the library and will be available for one month after the call. No replay will be offered for the Mastermind calls. Please block out the calls by using the provided Google calendar.
What makes this different from other spa business programs?
We don’t just teach theory—we deliver results. With over 600 spa businesses served, from solo estheticians to full-scale day spas, med spas, and physician-led practices, our experience runs deep. We blend proven systems with personalized mentorship and a genuinely supportive community. No fluff, no guesswork—just real frameworks that help spa owners scale sustainably and avoid burnout.
We’ll Be With You Every Step of the Way
Growth Factor® Fundamentals isn’t just another program—it’s your pathway to reclaiming your time, your confidence, and your business vision.
It’s about building something sustainable. Something that supports your family, fuels your passion, and finally feels like it’s working.
So if you’re ready to go from overwhelmed and overworked to structured, supported, and scaling with clarity…
Then I invite you to say yes.
Yes to systems that give you freedom
Yes to community that has your back
Yes to building a business that truly works—for you
My team and I will be here to guide you, cheer you on, and help you rise—step by step.
Click the button below and join us inside Growth Factor® Fundamentals.
I can’t wait to welcome you in.